• Orthodontic Perspectives Innova Vol. XXII, No. 1

    Brand Building Blocks: 5 Questions to Help You Build Your Brand
    • View the May 2015 Orthodontic Perspectives Innova.

      In this issue:
      3M Science. Applied to Life™. This is more than just a phrase you will frequently see on items from 3M. It is our way of going about our business. It is what we do in serving you, our customers.

      We apply 3M Science to provide benefits in everyday life, often by combining technologies in new ways. For example, the APC™ Flash-Free Adhesive Coated Appliance System uses our expertise with advanced adhesives and nonwoven fiber materials to offer an advanced product that saves you time, has a low bond failure rate and improves the patient experience. Using science to change lives – that’s what really matters.

      In this issue you will have the opportunity to learn about our new Victory Series™ Superior Fit Buccal Tubes. Extensive research into buccal tubes with those who use them, discovering how they can be made better, and applying the depth of 3M Science has resulted in an appliance that has features to improve the user experience and help toward better treatment results.

      Another way we strive to improve the treatment experience is by offering aesthetic options for patients who don’t want the look of wearing braces. Our Clarity™ ADVANCED Ceramic Brackets are comfortable and provide excellent aesthetics by blending in with the patient’s natural tooth color. And the Incognito™ Appliance System combines the completely invisible look many patients want with the functionality (for you and your staff) of a treatment system that can include full digital workflow.

      3M™ Self-Ligating Appliance Systems offer a full range of designs that provide treatment efficiency and can save patient’s time. In this issue we highlight our Victory Series™ Active Self-Ligating Brackets, introduced last year, with the experiences of users and the results they achieved. There is also an article about our SmartClip™ and Clarity™ SL Self-Ligating Systems.