Recommendations from the Federal Highway Administration (FHWA) to reduce crashes and traffic fatalities in urban areas.
Designing and building safe, efficient roads in densely populated urban areas is an ongoing challenge for city planners and traffic engineers. As populations continue to grow, it’s more important than ever to design complete streets that are safe for all, particularly vulnerable road users. The FHWA promotes these proven countermeasures to improve traffic safety, calm traffic, provide safe spaces for pedestrians and cyclists, and reduce crashes — all toward the goal of eliminating fatalities on urban roads.
Install backplates with retroreflective borders on traffic lights to help increase the visibility, consistency and driver recognition of these important traffic signals. Learn more about the benefits of reflective backplates
Improve the safety of problematic or dangerous intersections that have stop signs with a combination of safety countermeasures, including retroreflective warning signs and high-visibility pavement markings.
3M™ Diamond Grade DG3 Reflective Sheeting
Reduce four-lane urban roads to three lanes — two through lanes and a shared center left-turn lane — to help calm traffic, reduce accidents and create space for bike lanes, curb extensions, median pedestrian refuges and more. Learn more about road diet
3M High performing traffic signs
Add designated left- and right-turn lanes at intersections. This separates traffic that is slowing to turn from faster-moving through traffic, helping reduce rear-end collisions.
3M™ Stamark™ Pavement Marking Symbols and Legends Tape 380I ES
3M™ Stamark™ Pavement Marking Symbols and Legends Tape 380AW
Pedestrian crashes account for approximately 15 percent of all traﬃc fatalities annually. Installing raised medians or pedestrian crossing islands can help improve safety by allowing pedestrians to cross one direction of traﬃc at a time.
3M™ Stamark™ High Performance Pavement Markings
3M™ Diamond Grade Fluorescent DG3 Reflective Sheeting 4083
A road safety audit should be performed at the beginning of any road project to evaluate the safety of the designs, identify safety issues and find opportunities to implement proven safety countermeasures.
Sign Management software
Looking for help in Urban Safety and Mobility?
Let our experts show you how cost-efficient infrastructure improvements can help you create safety and mobility in your urban environments.
Your request was received successfully. A 3M Representative will be in touch with you shortly.
An error has occurred while submitting. Please try again later...
In urban areas, there are key locations where road users — including motorists, pedestrians, cyclists, people on public transportation, and people using new forms of micro mobility — come into contact. These areas can present significant dangers, especially to vulnerable road users. Learn more about steps you can take to improve safety and mobility in these areas — and how 3M can help.